A Powerhouse Partnership

Our Story

When two companies that have been in the business of trust, life, and real estate for over 165 years combined join forces you get Better Homes and Gardens Real Estate Senter, REALTORS. Our company was founded by "Citizen of the Year" award winner Bill Senter in 1957. In 1996 the company passed to the second generation of ownership with Scott Senter. At the end of 2020 the company was fortunate enough to see Shay Senter take ownership as a third generation REALTOR and Abilenian, and we allied ourselves with Better Homes and Gardens Real Estate. This powerhouse partnership elevated our company to the next level for both our clients and our agents. Expect Better.

Our company is focused on a smaller set of high performing REALTORS. This strategy has paid off and we often experience a per person productivity level that is over 300% higher than state and local averages. We are honored to have our world class REALTORS operating under the Senter name. The Abilene community is truly special and we are thankful to the over 21,500 families and businesses that have trusted us with their residential and commercial real estate for over 65 years! It is our great privilege to help so many build homes, lives, and businesses in Abilene, TX!

Senter, REALTORS - 65th Anniversary in Abilene
real estate career - company values

Built on our Core Values - P.A.I.G.E.

Passion: loving what we do and fulfilling the promise we make to clients to Expect Better!

Authenticity: being exactly who we say we are to deliver personal service to clients and support the Abilene community.

Inclusion: believing all should be welcome and that everyone deserves a home.

Growth: expanding our services and value to clients before, during, and after the transaction.

Excellence: creating a better real estate experience for our clients, and a better career for our REALTORS.

Bill Senter, founder of Senter, REALTORS

Bill Senter

Shay Senter

Scott Senter

Generations of our Family Serving Generations of Yours!

Our Services

Residential Real Estate

Whether you are a first time home buyer, experienced pro, or ready to sell our full-time REALTORS will be by your side every step of the way with expert guidance, advice, and personal service.

Global Referrals

Our network spans the globe. Contact any of our REALTORS and let us find a high performing professional in your destination city. We will do the vetting process on your behalf and be your back-up if you have any questions or concerns.

Commercial Real Estate

The BHGRE Senter Commercial Division consists of highly trained specialists. Decades of experience and significant market share give our clients peace of mind in commercial transactions.

New Construction

Looking to build? We can connect you with a builder and represent your interests. Keeping track of paper trails, change orders, and regular check-ins on the property give our new constructions clients peace of mind in the process.


Real estate remains one of the strongest performing asset classes year over year. We assist investors with general analysis, resell pricing, repair estimates, and sell vs hold comparisons.

Technology Forward

Whether it's our advertising tools, video tours, custom market updates, and more. Our team is ready to embrace the tools to make your real estate transaction convenient and hassle-free.

Lifestyle Brand

The lifestyle masters at Better Homes and Gardens bring that to every one of our clients. Content, discounts, convenience, and more allow us to aid our clients and bring them value before, during, and after the transaction.

Award Winning

The Senter team has won the Abilene Reader's Choice Award for favorite real estate company more than all of our competitors combined. The few years we did not win we were still the runner up. Thank you Abilene for your support!

Saving You Time and Money

Flyer for BHGRE Moves program. Discounts, utility concierge, and offers for life.


  • Discounts for relevant services during the weeks leading up to your move

  • Utility concierge saves you hours on the phone and connects utilities on time

  • Discounts and maintenance reminders continue once a quarter for life

  • Provided completely free to BHGRE Senter clients

BHGRE RealVitalize

  • Upfront funding to improve your home

  • Repairs, cleaning, staging, and more!

  • Pay at closing, no additional fees

  • Project coordinator included

Distinctive Collection

  • Exclusive for homes in top 10% of the market

  • Website, magazine, content, and blogs pushed to luxury buyers around the globe

  • Exclusive luxury buyer direct mail database

  • BHGRE Luxury Staging Guide

Marketing Strategy

  • Expansive digital marketing for every single listing

  • Full-time REALTORS taking calls on your property

  • Beautiful social media marketing - easy to share!

  • Staging guide & advice

Are You Ready For The Premier Abilene Real Estate Experience?

Fill out the form below, or just call us! We'd love to chat about your real estate goals.

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