Be Better - Our promise to our agents. Join our team at Better Homes and Gardens Real Estate Senter, REALTORS and experience a better way to be a REALTOR. We believe that our agents are our most valuable asset, and we are committed to providing them with the tools, support, and resources they need to succeed.
With over 65 years of experience, we pride ourselves on our unmatched office support system. Our full-time support staff takes care of data entry and transaction management, allowing our agents to focus on building relationships with clients and growing their business. Additionally, our local ownership is always available to provide guidance and support to our agents and clients.
At Senter, we heavily invest in education, training, and systems to ensure that our agents have access to the latest technology and tools. Our advertising, client management, transaction management, and social media systems are all designed to be quick and easy. We put your most valuable asset, time, back in your hands!
The best part? We provide extensive paid advertising for all listings and agents at no extra cost. Contact Shay Senter to learn more and schedule a career consultation!
We aren't the largest real estate company in town, and have no aspirations to be. We have created a premier experience, both for our clients and our affiliated agents.
At BHGRE Senter, REALTORS our per person closing number is just under 14 transactions. Almost 4 times the city average! Our promise is to create a better way to be a REALTOR. The numbers show that, as a whole, we do!
We have built this over 65 years by staying true to our values, and aligning ourselves with a brand that shares those same ideals. Our office support system creates success, it builds careers, and delivers a high quality of life.
Read on to find out more about how we build rock-star real estate careers!
Enjoy your own private office. Internet, phones, desks, and storage provided. Full access to company printers, meeting rooms, computers, and more.
Yard signs, marketing folders, flyers, and other promotional materials provided and available at the office.
Centrally located in South Abilene and near many title companies puts you in the middle of the action, and where Abilene is growing the most!
With over 65 years experience running a real estate office we make your life easy. Our systems are tested, trusted, and proven.
The Better Homes and Gardens brand is one of the most recognizable in the world. Being in homes and offices for over 100 years and being associated with the highest quality generates instant trust, and a standard of service we expect from any agents who join our team.
This affiliation allows you to stay relevant and top of mind with your clients 365 days a year. With tools and programs to bring them value before, during, and after the transaction.
The real estate industry is evolving and you're not like anyone else when you work with us. You get to Be Better!
You never stop learning in this business, and you never stop growing. We offer dozens of educational opportunities every single month between in-house training and our BHGRE Super Trainers.
Enjoy an easy to access library to view on demand at your own pace. Covering marketing, business planning, lead generation, social media, cyber security, market updates, valuation, luxury & new construction markets, and more! Recorded and live courses provided free of charge to BHGRE Senter affiliated agents.
As great as our trainers are we still encourage agents to pursue outside opportunities and we cover half of your expenses!
Full-time staff is provided to all BHGRE Senter, REALTORS agents. This includes inputting all data and photo-upload into the MLS, ordering home warranties, creating marketing items, transaction coordination, preparing mailers, and more!
Our staff and management is here to be your team and take care of the busy work so you can focus on your clients and business. Let our well established systems handle all the little, but important, items. We will save you time, create a great quality of life, and let you serve your clients to the highest standard.
Our transaction management system is fully mobile, has all your forms, and includes easy to manage checklists & built-in calendar so you never leave a task undone with our staff support. Let us be your team while you build your business.
Full marketing and advertising packages are provided and paid for by BHGRE Senter, REALTORS. This includes a 10 day advertising campaign and custom text code for every single listing. Automated marketing materials are created as soon as your listing hits the MLS. Marketing is automatically updated with any price or status changes and includes multiple templates for quick and easy customization.
Billboards are provided to all BHGRE Senter agents at no extra cost and are run several times per year. Website retargeting ads are also provided for one website of your choice.
Company sponsorships at events agents can attend as well as additional agent promotional campaigns are run monthly.
Our presentation software syncs directly into the MLS. You can create buyer tours, CMAs, and full listing presentations with a few simple inputs.
Provided templates included dozens of pre-made pages with beautiful marketing pieces and highlights from the brand level as well as more localized data specific to BHGRE Senter, REALTORS.
This is a robust presentation software made specifically for real estate that's always connected to the MLS so you're working with the latest data and your clients have the most recent information.
This will take your presentations to the next level, save you time creating them, and win you listings!
The key to a successful real estate career is having a great CRM. Our CRM syncs directly to all of your lead sources. We provide paid leads from Zillow, Realtor.com, and Google that will automatically sync to your CRM. Prospects that use the text codes, company website, brand website, or your personal website will automatically feed into your database.
Send your clients monthly Neighborhood News reports that you can setup in a under a minute by zip code or customize it further. Make use of the dozens of drip and follow-up campaigns so you never lose touch with a client again.
A world class CRM for a world class agent. Provided completely free to all BHGRE Senter affiliated agents.
We provide a personal website for all of our agents. Hosted on the domain of your choice. They are easy to customize, and don't require you to know a line of code. Between the templates, drag and drop functionality, and fully pre-made pages you can have a beautiful website ready to go in minutes.
The website syncs with our CRM and other marketing tools. A key part of our technology package is you can access it all in one place, and all the programs work together and talk to each other for maximum effectiveness.
The agent websites have all the functionality of the company website including video and blogs and can be customized with all the content you wish to add.
No one knows Luxury like Better Homes and Gardens Real Estate. The Distinctive Collection tier of advertising is for Abilene homes that are in the top 10% of the market.
We offer exclusive marketing materials, a national website promoted around the globe, and exclusive lifestyle blogs and other content tailored specifically to high-end clients.
The lifestyle masters at Better Homes and Gardens partner with celebrity designer Jennifer Adams to bring even more exclusive offerings as well as a unique discount to luxury products you can offer to your clients.
Our luxury focused training classes will help you combine it all to win the business in this most desirable and prestigious market.
If you're looking to operate in the commercial market there's no better place to be than BHGRE Senter, REALTORS. With our decades of experience in the commercial market place you will have the support, training, and marketing you need to build your business.
We pay for exposure of all commercial listings on both Loopnet and CREXI to save you costs. We also provide large 4x4 paneled signage and paid advertising packages to maximize the exposure of your listings.
All commercial agents are expected to pursue their CCIM designation in order to provide the level of service our office expects. When you earn that designation with us we'll reimburse you half of all your expenses.
The BHGRE Moves program allows you to offer timely discounts leading up to the move, as well as relevant reminders and money saving services after closing. This also includes our utility concierge services to save your client hours on the phone.
BHGRE RealVitalize provides thousands of dollars of upfront funding to your clients to make high impact repairs, sell the home for more profit, and secure the listing.
Our personalized magazine program allows you to send 12 issues of the iconic BHG Magazine directly to your clients as a gift. This is fully branded to keep you top of mind with your client.
Better Homes & Gardens is one of the most recognized brands in the world. Known for quality around the home and office for over 100 years. With a magazine publication that reaches tens of millions of consumers every month, one of the most engaged social media pages in real estate, and a constant presence you will generate instant trust among clients.
The Senter name has been around Abilene for 65 years. Being voted the Abilene area's favorite real estate company more than all other competitors combined.
As soon as they hear the names you'll have the edge for trust and recognition. We'll give you the tools you need to seal the deal and deliver a premier experience to your clients.
There are ZERO FEES here. No monthly fees, franchise fees, admin fees, e&o fees. Just no fees. Period.
All benefits and programs listed above are included at no extra cost.
Agents typically earn between 60-70% splits.
Our bonus program guarantees you a monthly paycheck to take some of the volatility out of a commission based lifestyle. New agents and new recruits from other companies begin earning a bonus check immediately.
If our program wasn't one of the best do you really think our agents would have stayed with us for 30 and 40+ years? Let's talk!
The broker/owner of the company you affiliate with is a key part of your real estate career. Affiliating with BHGRE Senter means you have constant and reliable access to Shay Senter.
Shay is a CRB and GRI and is in the final step of obtaining his CCIM designation. Shay is a graduate of Leadership Abilene, Texas Real Estate Leadership Program, and the Dale Carnegie Training Course.
Shay is what is considered a non-competing owner and a majority of his leads and contacts are used to generate business for our agents. With 13 years of experience in real estate and 8 years in management roles Shay is well versed to support our agents across all aspects of the business. From training, accountability, business planning, and your help desk Shay will always be there for you.
Shay embraces technology and is a great support and trainer as the industry continues to evolve.
Shay has served on many boards across Abilene and supports dozens of events every year to give back to the community. His door is always open for those that need help and is a tremendous resource for both our agents and clients. Contact him to learn more about a dynamite real estate career with our office!